The holidays are around the corner, which means more shoppers are out and about, browsing, buying, and hunting for deals. Whether it’s gift shopping or finding a post-holiday retail therapy pick-me-up, it is time to meet customers where they are. One of the most effective ways to do that? Geofencing marketing.
What Is Geofencing Marketing?
Geofencing marketing uses GPS or RFID technology to create a virtual boundary, or a “fence”, around a specific area. When potential customers enter that zone, they can receive targeted ads or notifications on their phones through apps, social media, or mobile browsers. Think of it as digital word-of-mouth. Reach nearby shoppers at the exact moment they’re most likely to visit your store or digital site.
Why It Matters During the Holidays
Holiday shopping is hectic, but that also means more foot traffic, spontaneous purchases, and opportunities to connect. Geofencing lets you capture local intent, promote real-time offers, compete with bigger retailers, and measure results.
Shoppers near your store are already in buying mode. A well-timed promotion can pull them through your doors. Additionally, you may not have the ad budget of these big retailers, but with hyperlocal targeting, your message reaches the right people, not just everyone.
Real Ways Local Retailers Can Use Geofencing This Season
- Holiday Pop-Up Promotions: If you’re hosting a small holiday event or planning a special holiday promotion, set a geofence around the event. Send a quick “Stop by for a free gift wrap with purchase!” ad to nearby shoppers.
- Target Shoppers Near Competitors: Set a geofence around larger retailers nearby and deliver an ad like, “Skip the crowds! Shop local gifts just down the street.” This strategy helps redirect traffic to your storefront.
- Drive Last-Minute Sales: Create urgency with short-term messages like “Only 3 days left to grab our holiday candle collection!” sent to people within a mile radius of your store.
- Re-Engage Past Customers: Build a “custom fence” around neighborhoods or highly populated areas where your best customers live. Offer loyalty perks or holiday discounts to encourage repeat business.
Final Thoughts
The holidays are about connection, and geofencing helps local retailers connect with customers in real time, right where they’re already shopping. At Winslow Ranch Marketing, we help businesses build digital strategies that feel local, smart, and effective. Want to explore how geofencing can boost your holiday sales? Contact us here.
