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Social Media Marketing in 2023: The Trends to Watch

As we look ahead to 2023, it's important for businesses to stay on top of the latest trends in social media marketing. Social media platforms are constantly evolving and staying ahead of the curve can help businesses to connect with their audiences and drive growth. Here are some of the [...]

Google Reviews: How to Manage Your Business’s Brand Reputation Online

Your business's online reputation is one of your most valuable assets. A good reputation can attract and retain customers, while a negative reputation can drive them away. One important way to manage your brand reputation online is through Google Reviews, which are ratings left by customers about their experiences with [...]

How to Get More Positive Customer Reviews (And Why It Matters)

Reviews are the new word-of-mouth marketing. They are the buzz you generate when you create happy customers, and they are the reputation you build that sticks with your brand over years of good service. For local businesses, it determines the number of visiting customers and delivery orders you receive each [...]

5 Things Every Independent Restaurant Should Have on Their Website

As the owner/manager of an independent restaurant, your primary focus is likely on creating a one-of-a-kind dining experience that keeps guests coming back year after year. However, in today's digital world, part of the guest experience needs to include a well-designed website that helps entice people to visit your establishment. [...]

4 Advantages of Paid Ad Campaigns on Social Media

Ad campaigns are a set of advertising messages with a similar message intended to meet specific marketing goals. After creating your theme messages, you should place them across different mediums and within set timeframes. When done the right way, ad campaigns on social media can help you achieve goals such [...]

How to Show Up on Google Map Searches for Local Queries

Customers often turn to Google Maps when looking for specific products or services in their vicinity. Google Map is popular because they provide the searcher with photos, reviews, business ratings, and location information. That's everything a prospect needs to buy a product. Having a Google Map listing allows more customers [...]

6 Reasons Social Media Managers Should Be Using Automation Tools

Using social media to market your brand can be incredibly effective. After all, social media is used every day by billions of people around the world. However, social media marketing requires consistency, as well as up-to-date content in order to successfully drive traffic to your target pages or products. [...]