Unleashing the Potential of LinkedIn Company Pages for Small Businesses
LinkedIn has evolved far beyond its origins as a professional networking site. Today, it is a powerful platform for businesses to market their products and services, connect with industry professionals, and build their brand presence. If you’re a small business owner, marketing professional, or entrepreneur, understanding how to leverage LinkedIn’s...
Beyond Algorithms: Humanizing Your Social Media Strategy in 2024
In today's algorithm-driven social media landscape, maintaining a human touch can sometimes feel like a relic of a bygone era. But for brands and businesses looking to cut through the digital noise, the key to success isn't just about playing to the tune of the latest algorithm; it’s about human...
The Business Secret of Social Media Success: Consistency
In an era where every business is vying for attention, there's a hidden gem that can set your brand apart – consistency in social media posting. Think of it as watering a plant. You wouldn't expect a flower to grow if you water it once a month. Similarly, the...
Advertising in the streaming age: OTT and CTV Advertising
In a world of constantly growing technology, it can be hard to keep up with advertising trends in the digital age. This ain’t your dad’s TV, as the way we consume media has completely changed. Historically linear cable may have had the largest piece of the pie, but as of...
Beginner’s Guide to ChatGPT for Small Business Owners: A Better Way to Product Descriptions
We were recently chatting with a friend of ours, Jim Keplinger, about Generative AI tools, uses, and functions. This is an area where the team at Winslow Ranch Marketing is still finding its way through and figuring out how to capitalize on adopting tools in ways to make our...
The Top 5 Reasons Why Your Business Needs a Strong Social Media Presence
In today's digital age, social media has become an integral part of our lives, with millions of people actively engaging on various platforms. As a savvy social media marketer, you understand the importance of harnessing the power of social media to drive business growth. In this blog post, we will...
Geofencing Marketing: A Game-Changer for Small Businesses and Restaurants in Bloomington, Indiana
As the world of marketing continues to evolve, businesses must keep up with the latest trends to stay competitive. One such trend that has gained significant traction is geofencing marketing. This innovative approach can be especially beneficial for small businesses and restaurants in Bloomington, Indiana. In this article, we will...
Social Media Marketing in 2023: The Trends to Watch
As we look ahead to 2023, it's important for businesses to stay on top of the latest trends in social media marketing. Social media platforms are constantly evolving and staying ahead of the curve can help businesses to connect with their audiences and drive growth. Here are some of the...
Google Reviews: How to Manage Your Business’s Brand Reputation Online
Your business's online reputation is one of your most valuable assets. A good reputation can attract and retain customers, while a negative reputation can drive them away. One important way to manage your brand reputation online is through Google Reviews, which are ratings left by customers about their experiences with...
How to Get More Positive Customer Reviews (And Why It Matters)
Reviews are the new word-of-mouth marketing. They are the buzz you generate when you create happy customers, and they are the reputation you build that sticks with your brand over years of good service. For local businesses, it determines the number of visiting customers and delivery orders you receive each...