To Boost or Not to Boost Your Facebook Post…That is the Question!
Small business owners and marketers often wear many hats, and ensuring your Facebook posts are seen by the right audience can feel like a never-ending challenge. That’s where boosting posts comes in. But how effective is it really? If you’ve ever hit the “Boost Post” button on Facebook, you know...
Best Short-Form Video Content Apps and Alternatives to TikTok
Short-form video content has become the heart of modern social media. Whether it's punchy tutorials, entertaining clips, or viral dance challenges, platforms focused on short-form videos now dominate how we consume and create content. While TikTok has led the charge, other apps are making waves in the industry. If you're...
Unlocking Marketing Success: Leveraging Social Media Algorithms for Enhanced Brand Visibility
Whether we like it or not, social media has taken the advertising and marketing space by storm. The main complaints about it are, “It just doesn’t work for me,” “I don’t know how to use it,” and “I don’t know where to start.” While these complaints are understandable, the path...
Unleashing the Potential of LinkedIn Company Pages for Small Businesses
LinkedIn has evolved far beyond its origins as a professional networking site. Today, it is a powerful platform for businesses to market their products and services, connect with industry professionals, and build their brand presence. If you’re a small business owner, marketing professional, or entrepreneur, understanding how to leverage LinkedIn’s...
Beyond Algorithms: Humanizing Your Social Media Strategy in 2024
In today's algorithm-driven social media landscape, maintaining a human touch can sometimes feel like a relic of a bygone era. But for brands and businesses looking to cut through the digital noise, the key to success isn't just about playing to the tune of the latest algorithm; it’s about human...
The Business Secret of Social Media Success: Consistency
In an era where every business is vying for attention, there's a hidden gem that can set your brand apart – consistency in social media posting. Think of it as watering a plant. You wouldn't expect a flower to grow if you water it once a month. Similarly, the...
Advertising in the streaming age: OTT and CTV Advertising
In a world of constantly growing technology, it can be hard to keep up with advertising trends in the digital age. This ain’t your dad’s TV, as the way we consume media has completely changed. Historically linear cable may have had the largest piece of the pie, but as of...
Beginner’s Guide to ChatGPT for Small Business Owners: A Better Way to Product Descriptions
We were recently chatting with a friend of ours, Jim Keplinger, about Generative AI tools, uses, and functions. This is an area where the team at Winslow Ranch Marketing is still finding its way through and figuring out how to capitalize on adopting tools in ways to make our...
The Top 5 Reasons Why Your Business Needs a Strong Social Media Presence
In today's digital age, social media has become an integral part of our lives, with millions of people actively engaging on various platforms. As a savvy social media marketer, you understand the importance of harnessing the power of social media to drive business growth. In this blog post, we will...
Geofencing Marketing: A Game-Changer for Small Businesses and Restaurants in Bloomington, Indiana
As the world of marketing continues to evolve, businesses must keep up with the latest trends to stay competitive. One such trend that has gained significant traction is geofencing marketing. This innovative approach can be especially beneficial for small businesses and restaurants in Bloomington, Indiana. In this article, we will...
