Is Social Media Influencing Reaching its End?
As we open up a new year, it’s a time when marketing and advertising experts evaluate what’s in – and what’s out – for 2026. One surprising trend some may be adding to their ‘outs’ list is “influencer marketing”. Even influencer, podcast host, and Chamberlain Coffee founder, Emma Chamberlain, addressed...
Start Strong: Kickstart Your 2026 Marketing Strategy
The start of a new year presents a unique opportunity for businesses. It’s a time for reflection, planning, and setting a new course for growth. As you map out your goals for 2026, your social media marketing and digital advertising strategy should be at the top of your list. A...
Why Local Retailers Should Use Geofencing Marketing This Holiday Season
The holidays are around the corner, which means more shoppers are out and about, browsing, buying, and hunting for deals. Whether it's gift shopping or finding a post-holiday retail therapy pick-me-up, it is time to meet customers where they are. One of the most effective ways to do that? Geofencing...
5 Key Benefits of Using Geofencing Marketing for Restaurants
Marketing a restaurant can be a competitive endeavor, especially with shifting consumer behaviors and diverse dining options available. Geofencing marketing has emerged as an innovative tool that allows restaurants to gain a competitive edge by targeting customers more effectively. By utilizing location-based technology, restaurants can engage diners in a timely,...
How to Leverage User-Generated Content for Brand Growth
In today’s digital landscape, user-generated content (UGC) has emerged as a powerful tool for brands looking to enhance their online presence, build trust, and drive engagement. UGC refers to any content created by consumers rather than brands themselves, including reviews, social media posts, videos, and more. Today, we'll explore how...
To Boost or Not to Boost Your Facebook Post…That is the Question!
Small business owners and marketers often wear many hats, and ensuring your Facebook posts are seen by the right audience can feel like a never-ending challenge. That’s where boosting posts comes in. But how effective is it really? If you’ve ever hit the “Boost Post” button on Facebook, you know...
Best Short-Form Video Content Apps and Alternatives to TikTok
Short-form video content has become the heart of modern social media. Whether it's punchy tutorials, entertaining clips, or viral dance challenges, platforms focused on short-form videos now dominate how we consume and create content. While TikTok has led the charge, other apps are making waves in the industry. If you're...
Unlocking Marketing Success: Leveraging Social Media Algorithms for Enhanced Brand Visibility
Whether we like it or not, social media has taken the advertising and marketing space by storm. The main complaints about it are, “It just doesn’t work for me,” “I don’t know how to use it,” and “I don’t know where to start.” While these complaints are understandable, the path...
Unleashing the Potential of LinkedIn Company Pages for Small Businesses
LinkedIn has evolved far beyond its origins as a professional networking site. Today, it is a powerful platform for businesses to market their products and services, connect with industry professionals, and build their brand presence. If you’re a small business owner, marketing professional, or entrepreneur, understanding how to leverage LinkedIn’s...
Beyond Algorithms: Humanizing Your Social Media Strategy in 2024
In today's algorithm-driven social media landscape, maintaining a human touch can sometimes feel like a relic of a bygone era. But for brands and businesses looking to cut through the digital noise, the key to success isn't just about playing to the tune of the latest algorithm; it’s about human...
